Lumière Capital came to us with a strong reputation but a visual identity that lagged behind it. The goal was a system that felt restrained, premium, and unmistakably theirs — from the wordmark to the motion of the site.

The challenge

Financial brands tend to look the same: safe blues, stock photography, and templates. We wanted Lumière to read as a design-led firm without sacrificing the trust the category demands.

What we did

We built a typographic identity around a single accent, paired it with a disciplined dark palette, and carried that rhythm into an interactive site where every section earns its place. The result is calm, confident, and quietly expensive.